Cool operation

24.05.2018

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Cool operation

Second set of ads for The Beauty of Dentistry. We zoom closer in on the product this time, expressing key moments of dentistry that our client’s equipment facilitates better than others. Nice to have the chance to execute bright, clean imagery and creative copywriting – in an industry where we think marketing types are still drawn to tired stock pictures smothered with sashes and stickers and vectors and where less seems never to be more.