Catalogue case study



Progress > Takara Belmont Hairdressing > Catalogue >
Catalogue in process

We’re all quite keen for this product catalogue to hold an ’emotional’ element, which we feel comes from having some human presence. Much of the equipment imagery and salon photography we’d been working with, while slick and lavish, come across cold to some extent because of this lack of life. Which has brought us to stock libraries. Getty, in particular, to match the quality of Takara Belmont’s range.

Many plays later, we’ve struck a way forward for this catalogue. Still much to consider to choose and position the imagery. Here’s a glimpse of some of the places we’ve been.